top of page
Wooden Hut_edited.jpg

Creating a data-driven tool with personalized details for each campsite and its surroundings can help campers of all levels evaluate and determine the potential of a campsite to meet their needs for relaxation, socializing, sleeping, cooking, exploring, and disconnecting during their camping experience.



People planning camping trips are struggling to find campsites that meet their diverse experience expectations and amenity requirements. We found that campers want to feel more prepared and confident about the personal suitability of their planned campsites.


UX Researcher & UI Designer

Tools Used

Figma, FigJam, Illustrator, Photoshop, GitHub, Visual Studio Code, InVision


Functioning high-fidelity desktop and mobile prototypes and coded homepage of Canyon website


3 Weeks


Objective 1

Understand if there are human centered ways to improve the user
experience when visiting a campsite website for research purposes by enhancing the variety, clarity, and accessibility of information related to the camping research experience.


Objective 2

How do campers use the reviews posted by other campers to evaluate campsites?


Objective 3

Is there a user need for a campsite research tool that also offers camper safety features such as weather alerts?


As campers we are always on the lookout for suitable camping sites

And as campers, we each have diverse approaches to how we like to spend time outdoors as well as different priorities around our trip experiences.

For this project we were interested in how other campers approach finding their ideal campsite and the information needs they have when researching and planning a trip


User Insight I

Using Tech

  • Give me data or give me death.

  • They use tech purposefully and sparingly.

  • Down with downloading before they head out

  • Specific travel routes are important

  • Low-Fi methods are still great when planning and at campsites


User Insight II

The Planning Process

  • Users either did a lot of planning before their trip, especially when the upcoming location was unfamiliar or they did the opposite - only did 30 minutes worth of planning before heading out to camp.

  • Users reach out to more experienced users to find where they should camp, what they should bring and plan for.

  • Users often plan their camping trips around the weather and seasons


User Insight III

Pain Points & Frustrations

  • Users need more context - where are they relative to other things?

  • Please tell me clearly what is allowed and not welcome at the campsite

  • Site photos and a Google map link would be really helpful.

  • Users hate arriving to a trashed campsite when they are trying to spend time in nature.

  • I need help combining all my notes, itinerary, planned places, and routes for a trip all in one place.

Insight Statements

During initial research interviews, we discovered that people planning camping trips need an easier way to find campsites that meet their experience expectations and amenity requirements.

Therefore, we believe that campers want to feel more prepared and confident about the personal suitability of their planned campsites and that we might be able to help if we designed a more comprehensive, personal campsite resource for them.

We might do this by providing a product that gathers detailed campground information from all U.S. based campsites in one place. Doing this will allow our product to be a valuable resource to campers who can use the information to research and choose campsites that are congruent with their desired camping experience.


To better clarify the value our proposed solution benefits and features, we created a storyboard narrative of our user person, Charlie, and how our tool helps him solve his stressful camping research dilemma.

1. Charlie finds a weekend where he can get away from work

Screenshot 2023-05-19 at 11.59.41 AM.png

2. His camping date approaches and he's been so busy at work he hasn't had any time to research a campsite .

Screenshot 2023-05-19 at 11.59.53 AM.png

3. He really needs a spot that's within 50 miles of his home so he can spend time relaxing, not driving.

Screenshot 2023-05-19 at 12.00.09 PM.png

4. He lives in the Midwest so finding a secluded, quiet, wooded campsite is difficult as they are often booked months in advance.

Screenshot 2023-05-19 at 12.00.35 PM.png

5. He thinks about just giving up on his plans but then her remembers a website Canyon, that his cousin told him about.

Screenshot 2023-05-19 at 12.00.54 PM.png

6. The Canyon site congregates links to all sorts of campsites, from small Mom and Pop campgrounds to national Park sites.

Screenshot 2023-05-19 at 12.01.06 PM.png

7. He uses detailed, descriptive information and satellite images to select a campsite near water so he can fish and paddle his canoe.

Screenshot 2023-05-19 at 12.01.17 PM.png

8. Upon arrival to his campsite, Charlie is thrilled with his campsite that he would ave never found without the help of the Canyon site.


Task 1

Search for a campsite and save/favorite a find.


Task 2

Create a new account and view their saved campsite.


Task 3

Invite a friend to share information on a saved site and reservation.


Low-Fi Prototype

User Testing

Task 1:
Success Rate
Task 2
Success Rate
Task 3:
Success Rate

Style Guide

Group 80.png
Group 76.png
Group 133.png
Group 130.png

High-Fi Prototype